David Allan Pesso founded the New Studio, a boutique industrial design consulting firm, in 1989. He provides strategic product design, development and licensing to best-in-class contract furniture brands. Pesso graduated with honors from Rochester Institute of Technology in 1987 with a BFA / ID. Pesso holds licenses for 350+ original designs and has been awarded 22 US Patents. Industry awards include IIDA, Best of NeoCon and the Chicago Athenaeum: Museum of Architecture and Design’s Good Design Award.